Joe Sylvester is not only a sprint car driver and Monster Truck world record holder, he is also a marketing mastermind. In this interview, Joe dives deep to teach us the importance of knowing your partners' business, story, and product in order to engage your audience and grow your sponsor's bottom line. Tune in to learn how to take your program to the next level.

This episode is brought to you by, Bold Racing, Armor Kote, SolderWeld, and Crash Addict Industries.

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