Ron Pattyn, the owner of Stud Boy, shares what he looks for in a sponsorship relationship. We discuss being approachable by fans and competitors, social media training, and the two-way street of a real partnership. He also shares some valuable tips on how to properly outfit your sled with traction products.

This episode is brought to you by SolderWeld, Topthepodium.com, Armor Kote, Bold Racing, and Impact Fuel.