Shelby Mahon is a motorsports jack of all trades that offers some very specific advice regarding how to market yourself and your sponsors. She is the owner of Backcountry Motorsports Media, and specializes in action sports photography, marketing, videography, graphic design, and she is a racer! She also works with communications and events at CF Moto Canada.

Long story short...you don't want to miss the value bombs that Shelby delivers directly into your ears.

This episode was sponsored by Topthepodium.com, Bold Racing, and Leaders RPM and is powered by impactfuel.org.