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Your guide to motorsports sponsorship

MISSION: Help riders and racers better market themselves and deliver more value for their sponsors.

HOW: We bring riders, racers, content creators, and motorsports sponsors together to provide YOU with the tools to build a successful sponsorship program.

Grab some swag at impactfuel.org.

Nov 28, 2017

Jeremy Mercier is a backcountry factory Ski-Doo snowmobiler. He joins us to discuss building a lifestyle brand/business, the virtue of patience, and telling the story of your life through genuine content.

This episode was sponsored by Bold Racing, Solder Weld, Armor Kote, and Topthepodium.com. The podcast is powered by


Nov 21, 2017

In Jim Beaver's second time on the show, we dive deeper than ever with an in depth discussion on Return on Investment (ROI), reinvesting in marketing, and ways to build business to business relationships between your sponsors.

This episode is brought to you by Armor Kote, SolderWeld, Bold Racing, and


Nov 14, 2017

Matt Allred of Garage Built Racing provides us with a new perspective on motorsports sponsorship through an insider look at his "built not bought" drag racing business. We discuss how taking chances, avoiding the pitfalls of pride, and serving others can put you into a favorable position for strong and successful...


Nov 7, 2017

Learn the insider secrets to building a successful Instagram motorsports community. Thomas Affeldt makes you part of his Sledders R Us family as we discuss snowmobiling, social media best practices, and helping others grow.

This episode was brought to you by SolderWeld, Bold Racing, and Topthepodium.com. The podcast is...