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Your guide to motorsports sponsorship

MISSION: Help riders and racers better market themselves and deliver more value for their sponsors.

HOW: We bring riders, racers, content creators, and motorsports sponsors together to provide YOU with the tools to build a successful sponsorship program.

Grab some swag at impactfuel.org.

Oct 31, 2017

Cody Bradbury is a factory Polaris RZR racer here to share his advice with you regarding asking for what you want, negotiation, and conducting research and development for your sponsors.

This episode is brought to you by Topthepodium.com, Bold Racing, and SolderWeld. The podcast is powered by impactfuel.org.

Don't...


Oct 23, 2017

Bob Luketic of FCR Suspension and Team FCR talks suspension and sponsorship. He walks us through examples of respectful promotion, overcoming self-doubt, and coping with naysayers. He also outlines THE BEST sponsorship proposal he has ever seen...and you may be surprised by who it is from...

This episode was sponsored...


Oct 16, 2017

Dylan Merriam of TPJ Racing competes in Monster Energy Supercross and Lucas Oil Pro Motocross. He shares his insights regarding personal brand identifiers, being LIVE on social media, and the plethora of partnership opportunities in the small business world.

This episode is brought to you by SolderWeld, Bold Racing,...


Oct 6, 2017

Fred "Fuzzy" Rasmussen brings the world of freestyle snowmobile riding into your ears. He shares his experiences with paid events, autograph branding, return on investment (ROI), leveraging professional photographers, and the importance of sponsor loyalty.

This episode was sponsored by SolderWeld, Bold Racing, and


Oct 3, 2017

Treavis Poynter takes us on his journey to becoming the owner of Crash Addict Industries and a factory Polaris RZR racer. He has experienced breaking 40 bones, putting $50k on credit cards, being homeless, winning championships, and building an incredible sponsor platform. Throughout the episode, he provides examples...