Holy cow this is good. Matt Martelli of Mad Media and the Mint 400 drops massive value into your ears as we discuss the components behind social media virality, building a brand, and pushing yourself to be better everyday. Matt is behind some of your favorite motorsports videos, including the Gymkhana and XP1K series.

This episode was sponsored by Topthepodium.com and Bold Racing. The podcast is powered by impactfuel.org.