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Your guide to motorsports sponsorship

MISSION: Help riders and racers better market themselves and deliver more value for their sponsors.

HOW: We bring riders, racers, content creators, and motorsports sponsors together to provide YOU with the tools to build a successful sponsorship program.

Grab some swag at impactfuel.org.

Feb 26, 2018

Kirsten Armleder Smith of SnoRiders and RidersWest magazines shares industry insights and sponsorship advice around writing copy for your posts, websites, establishing trust, and producing a minimum viable product.

This episode is brought to you by Topthepodium.comBold RacingArmor Kote, and SolderWeld.

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Feb 23, 2018

Tune in for our first LIVE recording. On 2/19, Treavis Poynter came LIVE on our Facebook page to discuss the transition from discounts to paid sponsorships.

To dive deeper into his background and advice, download his original, full length episode here: http://sponsoredriderclubpodcast.com/treavis-poynter

If you want to...


Feb 18, 2018

Ash Burton is known for her Purple Huntress RZR and her new desert racing program. What else has she been involved with though and how has that prepared her for a successful sponsorship program?

Tune in to hear her story and find out her tips on non-endemic sponsorship, social media engagement, and not being afraid to...


Feb 13, 2018

DirtTrax and SnowTrax Television have been staples of the motorsports industry for YEARS. That success was not achieved by accident. You better believe Luke Lester played a HUGE part. Now he is on this show to share his story and advice to help YOU better understand the industry and deliver serious ROI for...


Feb 6, 2018

UTV and Rally racer Christine GZ of Dynamic Racing joins us from Barcelona, Spain to share her story on how jumping in front of traffic, breaking all the rules, and utilizing Kickstarter launched her incredibly successful racing career.

This episode is brought to you by Topthepodium.com, Bold Racing, Armor Kote, and