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Your guide to motorsports sponsorship

MISSION: Help riders and racers better market themselves and deliver more value for their sponsors.

HOW: We bring riders, racers, content creators, and motorsports sponsors together to provide YOU with the tools to build a successful sponsorship program.

Grab some swag at impactfuel.org.

Sep 26, 2017

John Short is a pro motocross and supercross racer for TPJ Racing. He shares his experience with overcoming shyness and outlines examples of non-endemic sponsors...including being sponsored by a doctor!

This episode was sponsored by Topthepodium.com and Bold Racing & Suspension. The podcast is powered by


Sep 18, 2017

NASCAR driver Amber Balcaen takes over this podcast with an in-depth view of next level sponsorship tactics and strategies. Join our conversation as we discuss personal branding, goal setting, core values, social media, and authenticity.

This episode was sponsored by Topthepodium.com and Bold Racing. The podcast is...


Sep 12, 2017

We are making a splash with jetski racer and TPJ Racing Social Media & Public Relations Manager, Anna Glennon (aka Jet Girl 777). Anna brings in great examples of non-endemic sponsorship, superhero alter egos, and professional proposals.

This episode was sponsored by Topthepodium.com and Bold Racing & Suspension. The...


Sep 5, 2017

This episode features Jimmy Moore of Bold Racing and Suspension. Since Jimmy is both a racer and a sponsor, we get his perspective on building a family-based grass roots desert racing team along with what he looks for in a sponsored racer for his high end custom suspension.

This episode was sponsored by